
85% of users read the feedback on the internet before purchasing a product or service and they stop buying the product or service that has negative comments about it. Businesses experience loss of time and efficiency at the point of monitoring and managing the direct and indirect feedbacks on online platforms. The inability of businesses to respond and follow customer feedback on online platforms not only reduces existing customer satisfaction, but also leaves a bad impression for potential customers. In the research conducted by RIGHTNOW, the result that 89% of the customers who could not get a response to their negative feedback went to the "competitor company", confirms this problem.
As a B2B solution, TheClico enables companies to instantly track feedback, complaints and evaluations from hundreds of web platforms from a single point. In this way, company managers/related personnel can instantly follow the feedback received by the company, and analyze the emotional state, root cause relationship, etc. of the comments analyzed with natural language processing. They have the opportunity to produce instant solutions by observing the analyzes. In addition, with the help of machine learning models, user loss analyzes prepared specifically for businesses, future forecasts, monthly and weekly reports, it can observe the current situation and make service improvements for the future.
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