Modivu

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Modivu is an app that personalizes online clothing shopping. It offers users product recommendations that suit their own style and preferences, while promoting long-lasting / green labeled products. Users can manage their wardrobes and get style advice by uploading their clothes. By managing clothing consumption, Modivu aims to reduce returns in online shopping (24.4%), idle clothing (35.6%), wastewater of the textile industry (20%) and waste related to textile production (92 million tons/year).

Problem

Lack of personalized shopping: Customers struggle to find suitable clothing items online. High return rates: Customers often return purchased items due to dissatisfaction. High rate of wastewater ad waste production materials. Inefficient e-commerce: Brands struggle to match products with the right customers. Missed sales opportunities: Limited cross-selling and upselling in e-commerce.

Solution

Personalized Recommendations: It offers tailored fashion recommendations, enhancing user shopping experiences. Reduced Returns: By helping users find the right products, it lowers return rates, saving sellers costs. Increased Sales: Boosts sales for clothing brands by suggesting complementary products, increasing customer engagement and purchases.

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