Refresh the Future
Problem
1) Waste: 250 kg of packaging waste is generated per person per year in the world. The recycling rate of this waste, which consists of plastic and cardboard, is 9%. Refresh reduces food packaging waste by promoting reuse. 2)Cost: Disposable packaging poses a serious cost in the long term for our customer beverage brands and cafes/restaurants. Businesses working with Refresh save up to 50% in costs compared to disposable alternatives. 3) Compliance with Regulations: Beverage markets and cafes/restaurants will have to comply with the European Union Parliament disposable plastic packaging and Turkey Compulsory Deposit Management System regulations. These regulations encourage reuse and will require it in the future. Refresh enables its partners to comply with these regulations.
Solution
As a supply chain digitization system for single-use plastic waste, Refresh aims to firstly reduce the waste then return and repeat. 1)Zero waste; 1 Refresh container prevents 200 disposable wastes. 2)Circular Economy; Performs circular economy activities between end users and enterprises by integrating into the packaging system of enterprises. 3)Low Cost; Cost of using 1 Refresh container 33 percent savings on disposable packaging cost, the Refresh container, whose service life is 200 times, provides a lower cost for enterprises in the long term. In addition, instead of customers carrying different applications or cards, they can track all their drinks and food purchases and participate in loyalty campaigns through mobile app. We took part in more than 15 events, had access to 1,500 users, generated approximately 4,500 disposable beverage container waste with 1,500 Refresh Containers used, produced 90 kg of plastic and prevented it from entering the nature, and prevented 287 kgCO2e carbon emissions.
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